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Nature, Water & Land

Nature positive

Nature positive is a global societal goal to halt and reverse nature loss by 2030 against a 2020 baseline and achieve full recovery by 2050. Progress requires measurable improvement in the health, abundance, diversity, and resilience of species, ecosystems, and natural processes, rather than isolated actions or an undefined positive intention.

Type
Target or claim
Updated
Status
Active global societal goal aligned with the Kunming-Montreal Global Biodiversity Framework's mission to halt and reverse biodiversity loss by 2030.

In simple terms

The goal describes a change in the overall state of nature, not a label automatically earned by completing one project. Its global framing is aligned with the Kunming-Montreal Global Biodiversity Framework's mission to halt and reverse biodiversity loss by 2030. Applying the phrase to an organization or activity requires a clear scope, baseline, timeframe, metrics, and explanation of contributions and remaining impacts. Avoidance and reduction of harm remain necessary alongside restoration.

Why it matters

A shared directional goal can align governments, finance, companies, and civil society around recovery rather than slowing decline alone. Nature-based solutions can contribute to that direction, but precise boundaries and measurable outcomes are essential. Otherwise, a small local gain could be presented as if it outweighed larger losses elsewhere or represented progress across an entire value chain.

Example

For example, a company could disclose the ecosystems affected by its sites and sourcing, set a 2020 baseline, prioritize avoiding conversion, reduce ongoing pressures, fund additional restoration, and report measured changes through 2030. It should describe this as a contribution to the global goal unless evidence supports a broader claim.

How it differs

Nature-based solutions

Nature positive is an outcome-oriented global goal; nature-based solutions are interventions designed to address societal challenges while benefiting biodiversity and human well-being.

Continue learning

Next reading

  1. No net lossNature & water
  2. Nature-positive strategyNature & water
  3. BiodiversityNature & water

A–Z navigation

Browse nearby terms

These alphabetical neighbours support browsing; they are not semantic relationships.

  1. Natural capital accountingNature & water
  2. Nature-related dependencies and impactsReporting & governance

References

  1. About Nature PositiveNature Positive Initiative
  2. 2050 Vision and 2030 MissionConvention on Biological Diversity

Current status

As of
Issuer
Nature Positive Initiative and Convention on Biological Diversity
Instrument or version
Nature Positive definition and Kunming-Montreal Global Biodiversity Framework
Status
Active global societal goal aligned with the Kunming-Montreal Global Biodiversity Framework's mission to halt and reverse biodiversity loss by 2030.

Applicability: The phrase describes a shared global outcome. An organization-level claim needs a stated boundary, baseline, metrics, timeframe, contribution, and treatment of residual impacts; the phrase alone is not a certification.