Marketing-communications noncompliance incidents
Measurement answer
What this metric measures
Distinct incidents in which marketing communications were determined not to comply with a named regulation or voluntary code, retaining authority, finding and outcome.
Specification
Metric specification
- Result format
- Structured table
- Unit
- Distinct marketing-communications noncompliance incidents
- Reporting basis
- Reporting period
- Aggregation
- Add only non-overlapping records after applying the stated identity and deduplication controls
- Pillar
- Social
- Topic
- Consumers and product responsibility
- Controlled domain
- Consumers and end users
- Entity type
- Metric
Reporting boundary
Add only disjoint incident matters. Product, channel, jurisdiction and outcome views can overlap and must not be double-counted.
Verified source occurrences
Framework coverage
This is one canonical metric. The bindings below show every verified framework occurrence without creating duplicate metric pages. Edition, disclosure, role, and relationship remain source-specific.
- Adopting DisclosureSource evidence
GRI Standards
- Publisher
- Global Reporting Initiative
- Edition
- 2016
- Requirement
- Not Specified
- Relationship
- Defines Disclosure
- Mapping outcome
- Direct Evidence
- Source locator
- Disclosure 417-3, PDF page 10; definitions, PDF page 11
Value structure
Dimensions and units
- Unit
- Distinct marketing-communications noncompliance incidents
- Reporting basis
- Reporting period
Unit meaning: A non-negative count of incident matters under a named rule, authority and event-identity basis; outcomes and communications are not separate incidents unless the source says so.
Table fields and units
- Incident identity
- Rule or code
- Authority
- Jurisdiction
- Communication type
- Finding date
- Outcome
Published dimensions
- regulation or voluntary code
- jurisdiction and authority
- product or service
- communication type and channel
- event and decision dates
- finding state
- outcome
- prior-period relation
- deduplication rule
Disclosure method
Formula information
- Status
- Not applicable
- Formula type
- Structured Disclosure
Disclosure form
No single formulaPopulate the structured fields from qualifying source observations and retain each field-level unit, boundary, status, and method; do not collapse the disclosure into one calculated value.
Verified sources
Evidence and status sources
Sustopedia checked each record-specific claim directly against primary publisher material. Labels distinguish current measurement authority from future compatibility and corroborative, legal, edition, or method status context. Corroborative evidence can support a stated limitation but cannot establish the core measurement by itself.
Measurement evidence
- Measurement evidenceChecked 15 August 2026
GRI 417: Marketing and Labeling 2016
- Publisher
- Global Reporting Initiative
- Edition
- 2016
- Locator
- Disclosure 417-3, PDF page 10; definitions, PDF page 11
Supports: Supports the source-reported marketing-communications noncompliance incident profile.
Open official source
Use with context
Interpretation boundaries
Method disclosures required
Source-edition basis: GRI 417: Marketing and Labeling 2016, current effective edition at the research cutoff.
- Name the applicable regulation or code, jurisdiction and authority.
- Define the incident identity and period basis.
- Keep outcomes as attributes unless the source defines separate matters.
Record-specific limitations
- The count depends on applicable rules, enforcement, monitoring and reporter classification.
- It does not measure complaint volume, campaign reach, consumers affected, intent, financial harm or marketing quality.
Interpret this metric with the stated reporting boundary, period convention, value shape, and unit. Results prepared with different boundaries or conventions may not be directly comparable.
Measurement evidence supports the core record-specific claims described above. Corroborative evidence can support limitations, while compatibility and status sources provide their separately labelled context. None of these cards by itself determines an organisation's legal applicability, filing readiness, assurance status, or compliance conclusion.